The Fiecare Copil în Grădiniță (FCG) program was launched in 2010. The development of FCG has been largely funded by the Romanian corporate sector, by an American non-profit organization (Alex Fund). The Romanian state budget funded the food coupon component of the program. The FCG program targets the very poorest children – those living in overcrowded, inadequate housing in isolated areas without normal access to potable water, heating or health care. The purpose of the program is to incentivize poor parents to send their 3-5-year-old children to preschool and kindergarten. Only if their child attends preschool every day the parents receive €11 in food coupons at the end of the month (about half of the monthly child allowance). FCG program had a great impact on families and children and it has been cited as a model by both The Economist and the World Bank and it has also been endorsed by the Romanian Ministries of Education and Labor.