Building a Professional Community – REYN Hungary Secrets
REYN Hungary is celebrating its seventh birthday with a vibrant professional community, two networks, and a great visibility in Hungary. Let us take a look at how they developed this community and what are their aspirations for the next years.
REYN Hungary was one of the first national REYNs that was launched in 2014. During mapping the needs of the professionals and stakeholders, initiated by REYN International, more than 70 early childhood professionals were asked cross-sectorally about their aspirations in a professional community. Answers were analyzed, and the national objectives of REYN were developed. From that year on, REYN Hungary is asking members about their needs and aspirations on a yearly basis.
After mapping the needs, the most challenging step was to develop trust in a professional community that did not exist before. In uncertain political and economic times it was challenging to make professionals trust hardly known networks . For many members it was the first time to sign a membership form. REYN Hungary has one more challenging task – to convince people in Central and Eastern Europe that the signature they give when applying to be a REYN member does not cause them trouble and does not cost anything. Building trust, while building REYN Hungary, meant and still means a continuous personal communication with members. It might be a personalized newsletter, a regular mail, study visits, a phone call or talking in life sessions. Although the network has more than 700 members, personal communication is still the first and foremost characteristic of the network. The motto of REYN Hungary is “Sharing is caring.”
Other than regular mapping, the needs of the members and having a personal approach are the other important elements visible for the public. Advocacy campaigns, REYN Award, media presence – by all of this the trust of current and future members is created. Personalized national REYN logo and branded merchandise for the workshops display the message that members are equally important for the network and for Romani children and families.
“Plans for the next years is just to keep on.If we can keep the magic 100+ in a year (that means that each year we promise ourselves to add 100 more members that year), and we succeed to achieve this goal so far, and the smiling faces at the events, we will be happy,” says Zsuzsa Laszlo, REYN Hungary coordinator.